[I130.Ebook] PDF Download Public Relations: The Profession and the Practice, by Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

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Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

• Sales Rank: #61748 in Books
• Published on: 2011-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .70" w x 8.00" l, 2.00 pounds
• Binding: Paperback
• 432 pages

About the Author
Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

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1 of 1 people found the following review helpful.
Good book but so expensive !
By Marie Sauv�e
I had to get it for a class and saved money by buying it used. But I am so disappointed by the fact that this book costs over 100 bucks and is full of grammar / spelling mistakes! This is crazy, I've never seen that before.

0 of 0 people found the following review helpful.
A dense read
By Bethany
The book was good quality as far as binding and pages, but the content is difficult to digest, even for a college class. The book is exceedingly wordy and often repeats the exact same information in different sentence structure, very bad for tests in which the teacher requires specific term definitions! The result is a textbook that is boring to read and difficult to study. The case studies are wonderful for helping explain the chapters and the research put into the book is high-quality. However, the filler words and altogether unnecessary complicated structure makes one wonder if the authors were trying a little too hard to meet a word count.

0 of 0 people found the following review helpful.
Great for Newbies or other Curious People!
By Frodo
Pretty much everything you've ever wanted to know about the world of Public Relations. It also serves as a great introduction and overview of the industry for newbies to the field, or people who just don't know much about PR, how it works, and/or what you can do with it.
This book, plus my great Introduction to PR professor, really inspired me to switch into the PR field. =)

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[T924.Ebook] Get Free Ebook Outbreak of the First World War: 1914 in Perspective (Studies in European History), by David Stevenson

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This new book provides a synthesis of the latest historical, research into why in 1914 a Balkan conflict escalated into a general European war. It focuses on the decision-making of each power during the July-August crisis, and analyzes the role of economics, militarism, imperialism, and the international political system.

• Sales Rank: #4132080 in Books
• Published on: 1997-06-15
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .21" w x 5.50" l, .24 pounds
• Binding: Paperback
• 86 pages

Review
'An excellent introduction to the debate surrounding the outbreak of the First World War. It includes an excellent bibliography and uses up-to-date material. Also best used with a narrative account of events. I will recommend this to students.' - Dr Arram Taylor, University of Northumbria

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[R713.Ebook] Free PDF Aikido and Kuzushi, by Nick Waites

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The Japanese word kuzushi literally means 'undermining' and in the context of martial arts it means destabilising and subsequently unbalancing an attacker as a precursor to the execution of a technique, whether a throw or an immobilisation. The term kuzushi is well-known in Judo circles but, although Aikido techniques also incorporate the use of kuzushi states, in the author's experience they are rarely identified explicitly by Aikido masters, even though observation reveals very clearly that they are utilising kuzushi states effectively. Awareness of kuzushi adds a new dimension to Aikido practice, giving it a rational basis for the effective execution of all techniques, and without relying at all on uke being passively compliant. This book identifies major kuzushi states and shows their implementation for a range of Aikido techniques.

• Sales Rank: #1003915 in Books
• Published on: 2015-09-15
• Released on: 2015-09-15
• Original language: English
• Number of items: 1
• Dimensions: 8.26" h x .22" w x 5.83" l, .27 pounds
• Binding: Paperback
• 94 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Highly Recommended!!
By Amazon Customer
I have recently purchased this book and I'm thoroughly enjoying it! I have several books on the topic of Aikido and I've found them rather difficult to understand in some areas where concepts are not well-delivered in the text or photos. Nick Waites Sensei has written this book in a manner that is easy to understand and includes loads of photos that well-demonstrate the concepts that are covered. What I have found particularly appealing is that he has taken the time to thoroughly explain kuzushi. This is an often over-looked and inadequately covered topic in most texts of any martial arts system. It is a hugely important concept to develop and understand for the proper application of Aikido techniques. This book is a valuable supplement for the student of any discipline. I highly recommend Mr. Waites' Aikido and Kuzushi.

David Osborne

0 of 0 people found the following review helpful.
Good detailed instructions but the the image is kinda blurry
By Slide Nineteen
Good detailed instructions but the the image is kinda blurry. I give it a four start for good instruction matterial.

0 of 1 people found the following review helpful.
Five Stars
By yevgeniy pravdin
It is great

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[W168.Ebook] Ebook Download Extraordinary Popular Delusions, by Charles Mackay

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Today, as in the time of the South Sea Bubble, human nature is drawn like a moth to flame by the speculative fads of the marketplace. The excitement of new glamour issues in electronics or medical technology, the general euphoria over a rising market; these lure even many experienced investors. Their optimism overcomes their better judgment. They abandon critical analysis of the investment's fundamental value. Like gamblers in a casino they play against the odds, paying inflated prices and dreaming of quick profit.” — from the foreword by John Marks Templeton

Mackay's classic, first published in 1841, studies the psychology of crowds and mass mania throughout history, including accounts of classic scams, grand-scale madness, and deceptions. Some of these include the Mississippi scheme that swept France in 1720, the South Sea Bubble that ruined thousands in England at the same time, and the tulip mania of Holland, when fortunes were made and lost on single tulip bulbs.

Other chapters deal with fads and delusions that often spring from valid ideas of causes, many of which still have their followers today: alchemy and the philosopher's stone, the prophecies of Nostradamus, the coming of comets and judgment day, the Rosicrucians, and astrology.

Time and again we can avoid disastrous pitfalls and learn to profit by seeing the ways that history repeats itself. Fascinating, mesmerizing, strikingly strange, and amazingly shrewd, this book will never be forgotten and cannot be ignored.�

• Sales Rank: #1523752 in eBooks
• Published on: 2015-10-22
• Released on: 2015-10-22
• Format: Kindle eBook

Amazon.com Review
Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? Why do financially sensible people jump lemming-like into hare-brained speculative frenzies--only to jump broker-like out of windows when their fantasies dissolve? We may think that the Great Crash of 1929, junk bonds of the '80s, and over-valued high-tech stocks of the '90s are peculiarly 20th century aberrations, but Mackay's classic--first published in 1841--shows that the madness and confusion of crowds knows no limits, and has no temporal bounds. These are extraordinarily illuminating,and, unfortunately, entertaining tales of chicanery, greed and naivete. Essential reading for any student of human nature or the transmission of ideas.

In fact, cases such as Tulipomania in 1624--when Tulip bulbs traded at a higher price than gold--suggest the existence of what I would dub "Mackay's Law of Mass Action:" when it comes to the effect of social behavior on the intelligence of individuals, 1+1 is often less than 2, and sometimes considerably less than 0.

Review
As with any true classic, once it is read it is hard to imagine not having known of it--and there is the compulsion to recommend it to others. --Andrew Tobias

From the Publisher
10 1.5-hour cassettes

Most helpful customer reviews

533 of 560 people found the following review helpful.
Severely abridged edition
By nothingt5
Be aware that the edition published by Harriman House ONLY contains the chapters relating to economics, so you only get probably 1/7 of the original book...

186 of 194 people found the following review helpful.
Truly a classic!
By A Customer
If you're into investing, sooner or later an investment columnist will mention Extraordinary Delusions as required reading. It's that and more...
Charles Mackay first details France's Mississippi Scheme & England's South Sea Bubble (from the early 1700's). Then he covers the famous Dutch "tulipomania" of the 1600's. These are all enjoyable reports of financial manias and their aftermaths (though the South Sea Bubble chapter dragged on a bit). But the financial reader will be surprised when she realizes she's still only 100 pages into a 700 page book! Mackay proceeds to cover:
Alchemy - 150 pages of exhaustive (& exhausting) detail of hobbyists & serious investors who were convinced they could turn base metals into gold, if only they could find the right ancient recipe & stoke their workshop cauldrons just a little bit hotter.
The Crusades - 100 pages that prove that modern Islamic fundamentalists did not invent the idea of a "holy war". I had no idea the Crusades came out of official harassment of Y1K religious pilgrims! Remember this: If your country is being inundated with religious pilgrims, just try to think of them as a tourist opportunity. You don't want to get them angry!
The Witch Mania - 100pp. This section was unexpectedly chilling. As I read about European witch trials of the 1400s-1600s, I kept thinking of our recent satanic child abuse trials. It's all been done before: The wild unprovable accusations, including eating dead babies; trusting unreliable witnesses specifically BECAUSE of the severity of the charges; False Memory Syndrome. At least the rack & Trial by Ordeal are no longer recognized as valid forensic techniques.
The Slow Poisoners - Murder isn't really murder if you poison the victim slowly enough, is it?
Also covered: Animal Magnetism, Prophecies, Fortune-Telling, Hair & beard fashions in men, catch phrases & slang, Relics, Duels & Ordeals, Haunted Houses, & Popular Admiration of Great Thieves.
At times the book dragged, especially in the chapters I wasn't interested in. (But hey, that's what skimming is for.) So with that caveat, go ahead & get the book. It'll be a great investment of 12 bucks!

75 of 75 people found the following review helpful.
The definitive book of manias
By M. Mcfarland
This is it. If you want to know how many times the world has been gripped by madness then look no farther than the reprinted edition of MacKay's classic. Written in that wonderful Olde English style of the early 19th century, MacKay takes us on a tour of the world's most horrifying manias - up to about 1840 anyway.

I particularly liked the chapter on witchcraft and witch hunts since it told me everything I'll ever need to know on why seemingly intelligent groups of people band together to banish or murder innocent members of society - just because they are different. Another engaging chapter deals with millennialism - the fear and dread that grips society at the end of each millennium. If you thought the end of the last one brought turbulence, you should read what happened a thousand years ago.

This book is often quoted by stock market pundits and talking heads as if it were a treatise on irrational behaviour in the financial markets. It isn't. It deals with irrational behaviour and mass stupidity in all walks of life. Five Stars.

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Planning in Plain English: Writing Tips for Urban and Environmental Planners, by Natalie Macris

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The ability to communicate effectively is the most valuable skill any employee can bring to the job. That's even more true for planners, who must frequently convey an abundance of very complex, technical information to people who don't share their planning background or vocabulary.

Unfortunately, the language in planning documents frequently is so convoluted, bureaucratic, and padded that its meaning is lost or completely misunderstood. Here is help for planners who write.

In Planning in Plain English: Writing Tips for Urban and Environmental Planners, Natalie Macris draws from more than a decade of editing experience to explain how to craft clear, understandable, and highly readable planning documents. She suggests ways to overcome planners' most common writing foibles: acronymns, jargon, and overuse of the passive voice. And she provides handy lists to transform mushy nouns into powerful verbs, pare down bloated sentences, and translate "bureaucratese" into everyday language. She even includes practice exercises designed to help you recognize and overcome bad writing habits.

But even the best writing skills won't help if your document is organized poorly and aimed at the wrong audience. Macris also explains why it's essential to know who your readers are before you start writing and how to organize your work so that it will be easy to understand and use.

• Sales Rank: #396464 in Books
• Brand: Brand: APA Planners Press
• Published on: 2002-04-01
• Original language: English
• Number of items: 1
• Dimensions: 7.11" h x .28" w x 5.29" l, .30 pounds
• Binding: Paperback
• 105 pages

Features

• Used Book in Good Condition

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0 of 0 people found the following review helpful.
Useless textbook purchase
By J. Schmidt
Can't even remember what this book was about.

1 of 5 people found the following review helpful.
good book, great condition
By holly
The book arrived quickly and in good condition. Would do business with this seller again.

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[B782.Ebook] Ebook Download Statistics for Business and Economics (11th Edition), by James T. McClave, P. George Benson, Terry T Sincich

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Classic, yet contemporary. Theoretical, yet applied. Statistics for Business and Economics, Eleventh Edition, gives you the best of both worlds. Using a rich array of applications from a variety of industries, McClave/Sincich/Benson clearly demonstrates how to use statistics effectively in a business environment.

�

The book focuses on developing statistical thinking so the reader can better assess the credibility and value of inferences made from data. As consumers and future producers of statistical inferences,�readers are introduced to a wide variety of data collection and analysis techniques to help them evaluate data and make informed business decisions. As with previous editions, this revision offers an abundance of applications with many new and updated exercises that draw on real business situations and recent economic events. The authors assume a background of basic algebra.

• Sales Rank: #7327 in Books
• Published on: 2010-01-13
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.40" w x 8.60" l, 4.48 pounds
• Binding: Hardcover
• 896 pages

Features

• statistics for business

About the Author

Dr. Jim McClave is currently President and CEO of Info Tech, Inc., a statistical consulting and software development firm with an international clientele. He is an Adjunct Professor of Statistics at the University of Florida, where he was a full-time member of the faculty for 20 years.

�

P. George Benson is the 21st president of the College of Charleston. Prior to his appointment, he was Dean at the University of Georgia’s C. Herman and Mary Virginia Terry College of Business. His research interests include quality management, strategic management, belief formation, and judgmental forecasting. He consults nationally in the areas of applied statistics, quality management, and employment discrimination.

�

Terry Sincich obtained his PhD in statistics from the University of Florida in 1980. He is an Associate Professor in the Information Systems & Decision Sciences Department at the University of South Florida in Tampa. Dr. Sincich is responsible for teaching basic statistics to all undergraduates in the College of Business, as well as advanced statistics to all business doctoral candidates. He has published�articles in such journals as the Journal of the American Statistical Association,�International Journal of Forecasting,�Academy of Management Journal, and the Auditing: A Journal of Practice & Theory. Dr. Sincich is a co-author of the texts Statistics, A First Course in Statistics, Statistics for Engineering & the Sciences, and A Second Course in Statistics: Regression Analysis.

�

Most helpful customer reviews

11 of 11 people found the following review helpful.
Effective text for students and anyone wanting to brush up
By Craig Matteson
This is a very readable and useable text for undergraduates, business students, and general readers who want to learn or brush-up on basic statistics. There is a tremendous amount of information in its 1200 pages, but it is well laid out, amply illustrated, with lots of practical work. The answers to the odd numbered questions are provided in the back to aid self-study. There are several appendices that provide important tables and the methods for calculating important statistical formulas. The index is also quite helpful.

I think the book has a good balance of the technical with the practical. It is easy on the eyes and though statistics necessitates the use of a significant amount of math, it is well explained and never overwhelms the reader.

9 of 10 people found the following review helpful.
Misleading Information
By JK
If you are looking to buy the Kindle edition of this book it does not come with the MyStatLab access code, it is misleading in the description as it says that it MAY NOT be but it DOES NOT come with this. Even though following that, it shows the package to contain Statistics 12th Edition and the access card. It is not a bundle, it is just the book.

5 of 5 people found the following review helpful.
Used in MBA program - Intro to Stats
By Hoppaguy
I did not have much statistics background while in undergrad or through my job experiences and found this book to be quite easy to understand. The problems at the end of the chapters were quite useful in that they seemed applicable to the real world. I thought the most useful section was on regression so if you are interested in learning about that topic, this textbook is quite useful.

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[V394.Ebook] Free Ebook British Indian Restaurant (BIR) Style Cooking Volume 1 (British Indian Restaurant Style Cooking), by Mick Crawford

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How to cook your favourite High Street Indian restaurant food from Korma to Vindaloo, Starters and Breads. With videos of chefs cooking in the kitchens.

• Sales Rank: #785401 in eBooks
• Published on: 2013-10-13
• Released on: 2013-10-13
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Mick has created a great book for people who have to make do with ...
By Amazon Customer
Ignore the other review. All stores use pastes and sauces in their bases, just because he mentions a specific type you can get by the jar in store doesn't mean this is not a legitimate cook book. We live in the US, and we crave a proper curry from home. This book is exceptional at providing quick and simple recipes for recreating that take away taste. Mick has created a great book for people who have to make do with cooking themselves, rather than ordering a delivery.

2 of 3 people found the following review helpful.
... for Patak's sauce - no self respecting restaurant uses super market store bought
By Adrian Cornish
Seems more of an advert for Patak's sauce - no self respecting restaurant uses super market store bought sauces

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